USB Wayfinding

This booklet contains a cohesive wayfinding system for the Undergraduate Science Building, a public building on the University of Michigan’s central campus. By creating a system that implements consistency and vibrant colors, the building will be easier to navigate and more welcoming to visitors. Each typeface emphasizes the geometrical and angular aspects of the architecture, while also providing strong contrast when needed. The color palette is bright and intended to add livelihood within an otherwise neutral interior. The new wayfinding system as a whole is simple and coherent. Note: images within this booklet are only mock-ups of the space.