Relish Detroit
Originally named “Experience Relish”, the rest of my team and I had the opportunity to work with the bubbly owners of this Indi-Soul food company based in Detroit. As a catering company largely focused on community and education, we were able to enhance our client’s visual branding and identity to represent what their company represented, bringing a new sense of warmth, connectedness, experimentalism, and freshness. Our goal was to create a more friendly and inviting brand identity – ultimately showing the friendliness we experienced personally when talking with the client.
research: surveys
research method
sent out surveys to evaluate how both customers & potential customers understand the company
research findings
confusion about name of company
false impression about the nature of the company
belief that online statement does not reflect mission statement
project goal
eliminate confusion between name and nature of company
clarify language
create interactive/ educational social media content
research: competitor profiling
research method
researched and observed competitor brands within the market
research findings
creating consistent brand impressions:
using the same selection of colors
impelmenting a unique visual symbol as a logo
sticking to a specific font
project goal
identify a color scheme and fonts that convey a defined brand image
create a logo that conveys who you are and is easy to recognize
research: surveys
research method
documented our own experience navigating company’s online presence
research findings
company’s online presences are not consistent nor up-to-date
website had minimal information about company
project goal
create assets to bolster online presence
redesign company website
identify key infomation necessary for potential customers
Fonts & Colors
Poppins and Adonis were both fonts chosen for the Relish Detroit brand. Poppins is modern and easily read, representing the experimental nature behind trying new foods and experimenting with cooking. Additionally, Adonis has a more personal and elegant feel for use as an accent. Ultimately, we wanted to combine Relish Detroit’s interest in experimentalism with the personalization and sense of community they offer. The color palette we chose is bright and fresh, like our client’s personalities and the food they create.
turmeric gold
f1b042
fresh cream
fdf4ef
le’gene-violet
e97cff
midnight soul blue
e97cff
relish green
d3c64c
poppy red
dd5134
brit blue
d0ebea
My focus: Educational Instagram Campaign and Brand Guide
While the entire team was able to collaborate on choosing colors and fonts, we still had to split up to accomplish all of the deliverables for our client. I was able to focus on an educational Instagram campaign to promote some of the common ingredients our clients used while cooking. In addition, I worked on putting together the brand guide to help Relish Detroit after our departure.
